Share
Author:
BelSum
Post Date:
Meta, the company behind WhatsApp, is currently testing a 30-message per month limit on WhatsApp Broadcasts as part of its beta version rollout. This update is aimed at reducing spam and improving the user experience.
As of early April 2025, users in Switzerland running the beta version are beginning to see this limit in action.
🧠 What is a Broadcast on WhatsApp?
A broadcast allows you to send a message to multiple recipients at once, without creating a group chat. It’s often used by small businesses, influencers, or event organizers.
How This Impacts WhatsApp Users in Switzerland
Switzerland has one of the highest smartphone and messaging app adoption rates in Europe. WhatsApp is commonly used for everything from community announcements to business promotions. Here’s how this limit might impact users:
🔹 Small Business Owners
If you use WhatsApp to share promotions, deals, or updates, you’ll now need to prioritize which messages are most important each month.
🔹 Event Organizers & Local Communities
Clubs and community leaders who rely on WhatsApp for event updates may face restrictions when sending frequent reminders.
🔹 Digital Marketers & Influencers
You’ll need to balance messaging between platforms like WhatsApp, Instagram, and email newsletters.
🛡️ Why the Change?
Meta has been actively working to make WhatsApp more secure and spam-free. This new limit is likely part of a broader anti-spam initiative, which includes:
- Forwarding limits on viral messages
- Labeling forwarded content
- Crackdowns on automation tools that misuse broadcasts
The in-app message on beta reads:
“To improve quality and prevent spam, you are currently limited to 30 broadcast messages per month.”
💼 How to Adjust Your Strategy
To keep your communication effective and compliant, here’s what we recommend for Swiss businesses and organizations:
✅ 1. Upgrade to WhatsApp Business Tools
Use features like:
- Labels & Quick Replies for managing customer chats
- Catalogs for showcasing products
- Automated Responses for customer support
Explore WhatsApp Business Solutions from BelSum Digital.
✅ 2. Diversify Your Channels
Don’t rely solely on WhatsApp. Add:
- Email newsletters
- Telegram groups or Discord
- Instagram stories or reels
Need help with omnichannel marketing? Check our Digital Marketing Services.
✅ 3. Be Strategic With Messages
Plan monthly content to ensure that:
- You send only high-value updates
- Timing aligns with promotions or events
- Customers stay engaged without feeling spammed
📣 Final Thoughts
This change might feel like a hurdle at first, but it’s also an opportunity to refine your messaging strategy and explore better tools for audience engagement.
Need help adapting to WhatsApp’s new rules?
👉 Contact BelSum Digital Today
Let us help you automate your communication and grow your brand—without hitting limits.